Skip to content

“The best time to plant a tree was 20 years ago. The second best time is now. 

– Chinese Proverb

My mission is to inspire you and help your dreams become a reality.


I want to do work that inspires me and others everyday. I hope to have a positive impact in this world and provide value to ensure a greater quality life for the world.

And of course have some fun along the way!

Together, we will be able to move mountains and change the world for the better.


Hi, My name is Hogan.

I was born in Melbourne, Australia, to Malaysia Chinese Parents who migrated here in the 80’s. I feel blessed and thank my parents for that as Melbourne is a great place (aside from the occasional four seasons in a day!).

I never was an entrepreneur until the age of 21, though I’ve always dream’t of being one. I was told to go to university and get a comfortable office job but I knew that wasn’t my thing.

After I graduated Uni, I embarked on my online journey at around the end of 2011. It has been a great experience, from many ups and down and the changing environment altering the way I look at things these days. 

I took a break from the internet business around mid 2014 till now (1 year) to focus on few businesses offline and more importantly on my own self development. But in my mind, I would always come back! and here I am writing this short story.

With love,

Hogan Chua

How it all began…

Teaching individuals how to make beautiful websites actually came about in early 2015. It wasn’t what I initially had planned to do.

I wanted to make a website for a local business. I didn’t have any technical skills; I didn’t have the budget but I did have some experience with website builders. None were good, maybe they are to some, but not for me. I found them to have too many limitations.

I wanted a website, where it was SEO friendly, easy to edit and customize but also have the ability to expand. I just wanted more control but didn’t want to communicate with a developer every time I needed to edit the site.

So I searched on YouTube and didn’t really find what I wanted. Kept on searching & I remember just googling “Drag & Drop WordPress themes”. And that’s when I stumbled across Themify. At first, I used their most basic version to make the website and it was pretty close to what I was looking for. It was a bit slow and had some limitations too but it was still the best option at the time.

But then their most powerful theme, Ultra came out with a free trial. I jumped onto that opportunity, and it was amazing. Although it did take a lot of time to learn cause of how powerful it is, it was well worth it. 

So it took me about 1 month of learning, testing, tweaking, recording and editing before I released my first tutorial. And basically here I am, 4 tutorials after and with many people I’d never expect – to actually follow and enjoy the videos.

That feeling is gratifying and I’d just like to thank Themify for allowing me to share their great product with the world, those who have left kind words, but also to those who haven’t been as kind. Both motivate me to create more and better content.

Hopefully these videos inspire you, to actually create your own websites, take the fear out of starting and maybe I could be a piece of a much larger puzzle to your success and dreams.